"Level Up" Product Training - BOSTON
"Level Up" Product Training - BOSTON
Looking to enter Product Management? Upgrade your skills to a Senior PM level?
Join a small group of like-minded aspiring Product Managers for live, hands-on training from John Zilch, an MBA professor and seasoned Product professional. Each class meets live on Thursdays in downtown Boston, with a deep focus on a specific Product topic. Consume engaging content, meet other PM’s and enjoy hands-on exercises. Leave with new resume skills and "Build It, Ship It” product certification. Act now - classes are capped at 16 students each.
Special Offer: Enroll in all four classes in April and receive 25% off of the entire order.
Classes
Learn It Live: ANALYZE
Why? One of the most critical components of the Product role is gathering and analyzing the inputs that will lead to eureka moments and help us steer the product in the right direction. How do we understand the market? Product usage? Customer needs? In a world of increasing data, it’s critical we can remove the noise and focus on the pieces most critical.
Learn: Capturing voice-of-customer, data analysis, relational data, SQL, Excel, pivot tables, data discovery, inputs into prioritization
Price: $299
Schedule: Thursday, April 4 2024
Location: Back Bay, Boston (specific location to be provided upon registration)
Learn It Live: PRODUCTIZE
Why? Developing products is where most Product leaders spend most of their time, partnering with Engineering and Design on bringing new offerings to life through efficient processes and approaches. Learn the approaches and skills necessary to bring a product from concept to usable.
Learn: Agile methodology, waterfall methodology, product lifecycle planning, alpha/beta testing, user story development, cloud computing, API’s, data science principles, project management tools, cross-functional collaboration, customer usability studies, capacity planning.
Price: $299
Schedule: Thursday, April 11 2024
Location: Back Bay, Boston (specific location to be provided upon registration)
Learn It Live: STRATEGIZE
Why? Strategy is the root of all business and priority decisions in Product Management. Who am I building for? Why? In this session, we will review classic corporate strategy frameworks and how they apply to business today. We will go down one level to the product strategy level and discuss how one can craft, understand and deploy a winning product strategy.
Learn: Corporate strategy, roadmap process and design, Porter’s strategy matrix, Porter’s five forces, customer segmentation, quality matrix, product strategy tenets, prioritization frameworks, feasibility analysis.
Price: $299
Schedule: Thursday, April 18 2024
Location: Back Bay, Boston (specific location to be provided upon registration)
Learn It Live: COMMERCIALIZE
Why? Building products is only one part of the equation. How do we get products into customers hands? In this session, we will cover the go-to-market element of product management and how we can best set up our products for market success. Whether we support the go-to-market or lead the process, this session will broadly cover how to commercialize a product.
Learn: Pricing and packaging, positioning, sales enablement, GTM planning, cross-functional communication, product launch planning.
Price: $299
Schedule: Thursday, April 25 2024
Location: Back Bay, Boston (specific location to be provided upon registration)