Archive - Build It Ship It

AI will separate the good PM's from the bad. Finally.

AI is only a credit card purchase away and features will become commoditized. The strategic PM will ultimately rise above.

Sep 5 •

June 2025

Plenty of companies make up dates for product launches. Here's why they might work and why they might fail.

Jun 23 •

The Hidden Challenge Ahead for Software Teams in the Age of AI

Software companies are starting to utilize AI to build more stuff faster. But is the rest of the organization ready?

Jun 6 •

May 2025

Popular but Dangerous Advice for Product Managers

This weekend I was thinking about first releases.

May 19 •

What Six PM's Built on a Friday Afternoon

Last week, a half dozen Product people assembled in the hopes of solving a gaping product ops problem. I was shocked at the results.

May 13 •

March 2025

Three Perilous Paths of Product Management

I've fallen victim to chasing the wrong product strategy. Here are three common product pitfalls in the hope that I can prevent others from making the…

Mar 10 •

"My Favorite Product" Episode 19: Sean Butler on WHOOP!

Sean Butler is the VP of Product Marketing at Barracuda. He's toggled in his career between Product Management and Product Marketing and speak to both…

Mar 6 •

February 2025

January 2025

The "Why We Win" Essay: Now Required for Every New Product Leader

Looking back, here's how I wish I had started every Product gig I've ever had.

Jan 28 •

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