Powerful insight! While it's not a "sexy" framing, it's quite spot on. Similarly, in the first phase of my career when I was an interaction designer, I found powerful leverage against the (awful, unanswerable, reductive) question of "What's the ROI of design?" by flipping the question over to: "What's the risk of not investing in design?" Basically, any discipline that conducts research and experiments, leads innovation activities, sets strategy, and ensures cross-disciplinary coordination/collaboration are all contributing to risk reduction. Amen!
Love it. That makes sense and I think it also fits the narrative in "Thinking Fast and Slow" which calls out how folks are more interested in not losing something than gaining something (so to speak). So, we can lean on that thinking when folks ask about the potential gains but spinning it around as you say. Great point!
Powerful insight! While it's not a "sexy" framing, it's quite spot on. Similarly, in the first phase of my career when I was an interaction designer, I found powerful leverage against the (awful, unanswerable, reductive) question of "What's the ROI of design?" by flipping the question over to: "What's the risk of not investing in design?" Basically, any discipline that conducts research and experiments, leads innovation activities, sets strategy, and ensures cross-disciplinary coordination/collaboration are all contributing to risk reduction. Amen!
Love it. That makes sense and I think it also fits the narrative in "Thinking Fast and Slow" which calls out how folks are more interested in not losing something than gaining something (so to speak). So, we can lean on that thinking when folks ask about the potential gains but spinning it around as you say. Great point!