We’ve lived most of our lives under pressure to make deadlines: a senior year thesis, a wedding or party to plan, a half marathon you signed up for next spring. Product managers are under the same duress, if not more. If you’ve ever managed a product, then you’ve probably managed a roadmap (or at least contributed to one). A product roadmap is the source of truth behind your organization’s product strategy and – in most cases – lists future capabilities with release dates. On the surface, it puts a team on the hook to release something by a certain date.