Meet Sweta Govani.
Sweta helps startup companies identify their target market and then gain a foothold the market by amplifying its messaging and ultimately closing more business. In this episode, Sweta and I cover:
- What is “business market fit”? How is it different from “product market fit”? And why is it critical?
- Turning the Rubik’s cube to achieve BMF. How the permutation of four variables - product, customer segment, positioning and channels - can mean all the difference for marketers.
- Should the market determine the product … or does the product determine the market?