"Get Scrappy" Episode 6: Sweta Govani on Business Market Fit

How can Product and Marketing collaborate to get to the first customer? The hundredth? The thousandth?

Meet Sweta Govani.

Sweta helps startup companies identify their target market and then gain a foothold the market by amplifying its messaging and ultimately closing more business. In this episode, Sweta and I cover:

- What is “business market fit”? How is it different from “product market fit”? And why is it critical?

- Turning the Rubik’s cube to achieve BMF. How the permutation of four variables - product, customer segment, positioning and channels - can mean all the difference for marketers.

- Should the market determine the product … or does the product determine the market?